How high will Snapchat go? The two year-old messaging app is spreading like wildfire and continues to extend its reach exponentially. It’s polemic, ground breaking and mobile by DNA. Just a few months ago, Snapchat was considered by many as a dirty and confusing “sex app” used by teens for sexting, today it is becoming a true culture phenomenon. Let us take a look at those 10 facts that will surprise you even more and demonstrate the influence of this new publishing powerhouse

1) A $16 BILLION VALUATION

Yes, you are not dreaming. The company’s current valuation is no joke. It already seems like ages ago when Facebook reportedly made a $3 Billion offer to the Snapchat founders to buy the startup, while Snapchat was not making any revenue. At that time, when the controversial CEO Evan Spiegel declined the offer, his decision was described as arrogant, cocky and even stupid.

2) 100 MILLION USERS

And 200 million monthly users. While it still does not compare with his competitors in terms of users (Facebook: 1.5 billion, Instagram: 400 million, Twitter: 316 million), the speed of growth, the young audience and most importantly the volume of engagement on the application are making it a serious contender. According to Adweek, Snapchat has the “most engaged audience, with more than 400 million snaps per day. In 2010, Twitter’s users were posting 50 million tweets per day.”

3) 60% OF U.S. 13-34 YEAR OLD SMARTPHONE USERS ARE ON SNAPCHAT

Interestingly, despite having the reputation of being a young teen app, the 13-17 year-old bracket only ranks third in terms of Snapchat usage. 18-24 is the first group age followed by 25-34.Snapchat Demographics

SOURCE: SNAPCHAT

4) $750,000 A DAY FOR A “SPONSORED LENSE”

Sponsored Snapchat Lenses - Beat by Dre

SOURCE: SNAPCHAT

This is the price for a special day such as Halloween, or the Super Bowl, according to Business Insider. This is allegedly the price paid by Beats by Dre on its notorious Black Friday campaign. On a regular day, a sponsored lense will cost you about $400,000 a day. While a carefully kept secret, the cost of entry to advertise on Snapchat is said to start at $100,000.

5) 7 BILLION VIDEO VIEWS DAILY

7 billion video views every single day. This figure is even more impressive considering that this put Snapchat “only” one billion views away from Facebook. However, Facebook counts 1.5 billion users, vs. 100 million for Snapchat.
Snapchat daily Video Views - DLG Media

SOURCE: BUSINESS INSIDER

6) $128 MILLION IN LOSS

According to Business Insider, Snapchat lost $128 million in 2014 and generated only $3 million in income, up seemingly from $0 the year prior. But given the current valuation and momentum of the company and the current momentum, what is $128 million after all?

7) ONLY $1 MILLION DOLLAR OF MARKETING BUDGET


The excellence of Snapchat speaks for itself. The best products don’t need a lot of marketing. On the flip side, great marketing will never be a substitution for quality. As eloquently said by Gary Vaynerchuck, “there’s no substitution for a shitty product.”

SOURCE: BUSINESS INSIDER

8) 11% OF DRIVERS ADMITS USING SNAPCHAT WHILE DRIVING


I include this fact on the list because this is truly f*cked up. While I can empathize (not excuse) with the urge of taking a phone call on the road, snap and drive? Really? Not cool.

9) THE WALL STREET JOURNAL IS ON SNAPCHAT…

Wall Street Journal - Snapchat
If you needed a sign that Snapchat was getting mainstream, this is a strong one. The Wall Street Journal has become the first American newspaper to get a spot on Snapchat Discovery. This is a significant indicator, as the publication is not traditionally designed to attract the youngsters.

10) … SO IS THE WHITE HOUSE

White House SnapchatThat’s it guys. Get ready to see mom and dad crash your favorite app. The official residence and principal workplace of the President of the United States officially made his debut on the platform this year. After all, this is not all that surprising considering that the government has been active in all the latest social platform. Remember the back and forth between Alphacat and the first lady on Vine? Priceless!

Be kind friend! 😊 Share this article if you learned something cool about Snapchat 😉