Did you know black women spend 8 billion dollars annually on beauty products? Suffice to say those melanin popping standards are at an all time high in our community, yes I am a black woman in that number too. Considering these staggering numbers it’s no surprise at every turn you can find a black beauty vloggers on the rise.
There are a dozen stand out beauty vloggers from all across the globe with a hefty following and a story to tell. These influencers reach audiences ranging from 5K to upwards of 1.2 Million that tune in to watch their channel. The ladies on this list are predominately focused on the makeup aspect of the beauty world; each channel posting tutorials on make up application, beauty hacks and the latest products to try. Some vloggers have professional experience as make-up artists and others were just everyday women catapulted into the vloggerphere.
I’ve rounded up these heavy hitter black beauty vloggers from around the world!
Now residing in LA, Nigerian vlogger and make up artist Jackie Olayiwola Aina highlights beauty across many cultures. She aims to change the standard of beauty through her tutorials.
Love her fiercely but leave her wild 🌊 Lips: #anastasiabeverlyhills “Sat Girl” + #nyx Alien + #smashbox Miss Conduct liquid Lipsticks #katvondbeauty Lock It Tattoo foundation #meltcosmetics Dark Matter eyeshadows + #urbandecay Moondust palette (lithium eyeshadow” #velourlashes “fluff n whispie” lash. #artistcouture Concieted diamond glow powder on cheeks and brow bone #benefitcosmetics Goof Proof brow
Native New Yorker Stephanie Lee had her start in beauty when she attended the Carsten institute for Beauty and Science. She is a freelance MAC makeup artist and L’Oreal Paris brand ambassador.
💨Smoked out and 🌪 twisted up! In love with my crochet twist by @nasheikag she is so fast I love it!!! ❤️❤️ this look is coming soon @lorealmakeup Infallible pro matte gloss on the lips in # 308 #lorealleaguead #beautybylee
A photo posted by Beauty • NaturalHair • Lee (@beautybylee) on
Bajan, Irish and African American mix Raye Boyce took the beauty blogging world by storm. Fans are flocking to her channel in droves to learn how to create looks with make up they can afford.
A photo posted by Raye Boyce (@itsmyrayeraye) on
Single mom vlogger in the Atlanta, Georgia Ellarie is hailed as one of the best in the game. Her tutorials feature bold yet natural makeup looks and the most adorable cameos of her daughter Zara.
Primer is key🔑 I used @smashboxcosmetics Photo Finish Primer underneath my foundation to give my makeup an even, long lasting application ✨ Tip: Even when I’m not wearing any makeup at all I still like to wear a primer to smooth my pores and give my skin a soft velvety finish 💁🏽 #ellarie #smashbox #smashboxsquad
A photo posted by E L L A R I E 💁🏽 (@ellarie) on
Danielle Gray started out as a blogger, but has great videos on Youtube. She’s not your typical beauty vlogger with fashion and beauty consulting and freelance writing notches under her belt. Her expertise has been featured in Essence and Ebony magazine and AOL just to name a few.
Today’s look✨ Details: EYES: @sleekmakeup eyeshadows & @euniquebeauty pressed glitter “Diamonds” & @limecrimemakeup “thistle” velvetine for eyeliner HIGHLIGHT: @anastasiabeverlyhills Glow Kit “Golden bronze” & “Sunburst” LIPS: @jordana_cosmetics lipliner “terra kiss” @maccosmetics “viva glam gaga 2” & Dazzleglass “like venus”👄 Hair: @toallmyblackgirls kinky coarse clip ins Hope you like it❤️
A photo posted by Tammi Clarke💋🇬🇧 (@makeupbytammi) on
Jennie is a UK-based beauty and fashion vlogger.
A photo posted by The Original @BeautybyJJ🇬🇧 (@thejenniejenkins) on
Canadian mom Raschelle Smith has fans doing a double take at her most popular tutorials were she does a remake of some famous faces.
Her daughter applying her makeup though, that will be a classic on her channel.
A photo posted by Raschelle msroshposh (@msroshposh) on
Nigerian-born vlogger Shalom Nchom uses her platform to inspire and empower women.
As a burn survivor she educates women on how to conceal scars and adorn themselves with wigs. Shalom currently lives in LA.
A photo posted by Shalom Blac🇳🇬🌐🇺🇸 (@shalom_blac) on
Learn more about Shalom’s story
Nigerian born vlogger “Emi” (pronounced Amy) began her YouTube channel as a form of therapy and having a positive outlet to occupy her time. Her tutorial for dark skin sisters is what really sending fans flocking.
Joyo has only been on YouTube for a year but her following shows fans are digging what she is shelling out.
These black beauty vloggers do not begin to scratch the surface of amazing talent in the beauty world but I hope you discovered some you didn’t know! Did your favorite make this list?
Who are some of your favorite black beauty vloggers? Share with us below!
Featured pic: courtesy of Danielle Gray, (c)