This is undoubtedly the most important election of our lifetime, and the influence of Hispanic Millennials on the Latino vote will be strong. We are very proud to partner with Voto Latino for Hispanic Heritage Month of Action #HHMA to entice the Hispanic millennial generation to register to vote. Hispanic Heritage Month, falling annually between September 15th and October 15th, is a month that celebrates Latino cultural heritage. This month also conveniently coincides with many state’s voter registration deadlines.
WHY DOES IT MATTER?
According to a Pew Research center study, millennials will represent almost half of Latino voters in 2016. Their incredible size (28 million people), combined with their tendency to over index in the use of social media and technology make Hispanic Millennials one of the most influential generations in the United States. Sadly, when it comes to voting, Hispanic Millennials are a generation that is less likely to cast a ballot compared to other voters according to Pew Research Center. The lack of interest from Hispanic Millennials is incredibly unfortunate especially when we know how the Latino vote, which has leaned toward the Democratic Party in presidential elections for decades, is one of the nation’s most demographically dynamic groups. When objectively analyzing the rhetoric of the Republican nominee, the Hispanic community and the nation need Hispanic Millennials to show up strong on November 8th.
HISPANIC MILLENNIALS ARE THE MOST INFLUENTIAL GENERATION IN THE U.S.
One of the main arguments that young people use for not voting, is the feeling that their voice do not matter and that somehow their influence is worthless. This could not be farther from the truth–especially for Hispanic Millennials. 14.85 million people compose this generation— probably the most influential of the country. The Latino community, much younger than other ethnicities (27 years old in average vs. 43 for non Hispanic whites) needs its youth more than ever to represent them in the national election.
WHAT TO DO NOW
This is a call to action for all Hispanic Millennials to get involved in the political process during Hispanic Heritage Month of Action #HMMA. We need the Latino vote to be strong on November 8th.
STEP 1: REGISTER TO VOTE
The number one thing to do if you have not done so is to register to vote. You can do so in less than five minutes to by clicking the button below.
STEP 2: SPREAD THE WORD
Then, get involved by actively spreading the word about vote registration. Help the elders in your family that might have a harder time with casting a ballot. Tell your friends, be active on social media: we can’t afford to leave anything to chance on November, 8th. ¡A votar mi gente!