adjective: multicultural; adjective: multi-cultural
of, relating to, or constituting several cultural or ethnic groups within a society.
THE NEW AMERICA
The face of America has undeniably changed. Multicultural consumers are already 120 million strong and are increasing by 2.3 million per year according to Nielsen. They are much younger than the average population; they are growing at a much faster pace and have a rising buying power. Millennials are already the most diverse generation yet and are paving the way for what’s next.
Rochelle Newman-Carrasco, Chief Hispanic Marketing Strategist at Walton Isaacson said “Given the demographics of America, isn’t all marketing multicultural?“ This wise statement sums it up perfectly. Marketing and communication should no longer ignore cultural differences but instead embrace it and respect it
Cultural diversity is indeed the destiny of America: Multicultural is The New Black.