In case you missed it, this weekend Old Navy released this ad via Twitter:
— Old Navy Official (@OldNavy) April 29, 2016
and the racists went crazy.
Since we like to focus on the positive, I’m not even going to bother sharing what the racists said about this beautiful family. To me, this is normal, I know many beautiful families that are interracial and multicultural; it is part of who we are! So I refuse to propagate the racists remarks all over Twitter that are based on ignorance and hate.
Instead, let me share the outpouring of love and support displayed on Twitter in support of this ad:
— Greg Corum (@GC_5404) May 1, 2016
— Summer Martin (@summergory) May 2, 2016
— A. Renee Hunt (@AReneeHunt) May 2, 2016
and interracial/multicultural families were thrilled that families like their own are being included in Old Navy ads:
— Noelle Devoe (@Noelle_CD) May 2, 2016
— Acadiana'sThriftyMom (@acadianathrifty) May 2, 2016
— Anjetta M. Thackeray (@amcinla) May 2, 2016
— Marianne Schmidt (@what_the_shmur) May 2, 2016
This is the real world. These are real families. This is the present and the future of America.
Let’s talk about the facts:
Fact: While interracial marriage was at one point prohibited in the United States, this changed thanks in 1967 when the U.S. Supreme Court decision Loving v. Virginia struck down all anti-miscegenation laws. Since then, interracial marriages have steadily increased, the Pew Research Center reports.
Fact: There are more interracial/multicultural couples than ever before. The Pew Center reports that about 15% of all new marriages in the United States in 2010 were between spouses of a different race or ethnicity from one another, more than double the share in 1980 (6.7%).
Fact: Minorities will one day be the majority: In 2014 the U.S. Census Bureau reported that there were more than 20 million children under 5 years old living in the U.S., and 50.2 percent of them were minorities. When those children come of age, they will indeed be the majority.
What I will say is bravo to Old Navy for taking a stand and supporting and celebrating diversity. Not only is it the right thing to do, (because racism in the long run will not win), but Old Navy has figured it out: celebrating and recognizing the power of multicultural America from a business standpoint makes financial sense. According a report by Nielsen, African-American shoppers currently have an estimated buying power of $1 trillion (yes, that’s TRILLION with a T) and that is just going to continue to rise: they estimate it will be $1.3 trillion in 2017. That is JUST the African-American community, not even counting Hispanics or Asian-Americans.
This ordeal shows that we indeed don’t live in a post-racist America, racism is alive and well. But when the racists come out and spew their hate, love wins.
— Sean Rion (@seanrion1) May 2, 2016
This tweet says it best, Old Navy wins and the haters lose:
— Jordan Wright (@jiwright_95) May 2, 2016
THANK YOU to Old Navy for supporting Multicultural America!